CHe Collab LLC
Case Studies
Turning Creator Potential Into Brand Partnerships That Perform.
Talent Brokerage/Negotiation
Strategic Creator Partnerships for DraftKings
The Challenge:DraftKings was looking to leverage DJ Killa Squid’s audience and cross-platform presence for a creator activation within a $20K campaign budget. The opportunity required strategic partnership development to align the creator’s content, audience, and platform presence with DraftKings’ campaign objectives. The Strategy: Developed a tailored partnership approach centered around DJ Killa Squid’s unique audience, content style, and ability to create authentic integrations across multiple platforms. Focused on maximizing the campaign’s reach and value while working within the established budget. The Execution: Facilitated the brand-to-talent partnership, negotiated campaign terms, coordinated deliverables, and managed communication between DraftKings and the creator’s management. Structured the activation around platform-specific content and ensured campaign requirements were clearly aligned between all parties. The Impact: Successfully secured and facilitated the DraftKings creator partnership within the $20K campaign budget, creating a streamlined collaboration between a national sports entertainment brand and high-reach digital talent while establishing a foundation for future partnership opportunities.
Building a Creator Brand Built for Partnership Opportunities
The Challenge:Jasmine Ledbetter, a mom and lifestyle creator, needed a stronger content and brand positioning strategy to showcase her personality, lifestyle, and influence while creating a portfolio that could attract aligned brand partnerships. The Strategy: Developed a content strategy centered around authentic motherhood, lifestyle storytelling, and relatable creator experiences. Focused on creating content that felt natural to Jasmine while strategically highlighting the qualities brands look for when evaluating creator partnerships. The Execution:Provided creative direction, content strategy, campaign development, and portfolio support, including developing branded content concepts and creating partnership-ready assets. Helped shape her content around stronger storytelling, intentional hooks, and clear brand integration opportunities. The Impact: Created a more cohesive creator presence and partnership-ready portfolio designed to position Jasmine for stronger brand opportunities. The strategy established a foundation for continued content development, creator growth, and strategic brand collaborations.
Campaign Strategy & Management
Fortune 500 Marketing
The Challenge: Client required a rapid, high-quality talent influx to scale its critical B2B Pro Outside Sales division. The Strategy: Spearheaded the end-to-end recruitment lifecycle by establishing seamless, real-time communication channels with regional directors, store managers, recruiters, and corporate HR stakeholders. The Execution: Managed the operational pipeline by scheduling 200 targeted interviews and successfully on-boarding 70 high-caliber candidates. The Impact: Directly enabled regional growth by placing long-term talent, resulting in 23 leadership promotions within the expanded division over a 4-year tenure.
Scaling Influencer ROI for a National Skincare Brand
The Challenge: The brand needed to launch two distinct creator campaigns requiring highly vetted, niche-aligned talent to maximize audience engagement and drive product awareness. The Strategy: Built a precision matching framework to align creator demographics with specific campaign goals, while establishing a seamless, centralized infrastructure for talent relations. The Execution: Sourced, vetted, and managed 30 to 40 creators across both campaigns, directly handling all contract on-boarding, communication loops, and asset coordination. The Impact: Delivered two fully optimized, on-schedule campaigns with highly targeted creator pairings, protecting brand safety and ensuring maximum resonance with the target audience.
Building a Creator Pipeline for a Kids’ Digital Wellness Brand
The Challenge: DigiRoo needed to build a scalable creator pipeline that could introduce its kid-friendly iPad case to parents and educators while driving meaningful product consideration and affiliate sales. The campaign required identifying creators who could authentically integrate the product into real family routines. The Strategy: Developed a creator recruitment strategy focused on nano and micro creators within parenting, family, education, and lifestyle communities. Prioritized creators with strong audience alignment, authentic storytelling, and the potential to drive conversion rather than relying solely on follower count. The Execution: Led creator research, sourcing, outreach, vetting, recruitment, product seeding coordination, affiliate recruitment support, campaign management, and ongoing performance reporting. Identified high-performing content themes and optimized creator priorities based on audience response and campaign performance. The Impact: Built a targeted creator pipeline for DigiRoo while identifying real family experiences and authentic product integration as key engagement drivers. Insights from campaign performance were used to refine creator targeting, content angles, and recruitment priorities throughout the campaign.
UGC & Brand Partnerships
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